Get Into The Feels

Post 2020 life has us choosing things that makes us feel good – like spending quality time with mates, going on new adventures, exploring our backyard or wrapping ourselves up in soft knits.

For our April campaign, we encouraged Gen SG to dress, and do, all the things that gets them into the feels.

And through a partnership with youth mental health platform @headspace_aus we shared tips on how to bring the feels across social channels.

Featuring –
Zoe @zoeblume
Sabine @sabine.jamieson
Aroha @arohaatkinson

Team –
Creative Direction – Luke Furniss
Art Direction & Design Direction – Candice Agius
Photographer – Ben Sullivan
Motion – Jack Younger

Senior Creative
& Art Director