I'm a multi-disciplinary Creative, Art Director and Graphic Designer, specialising in the fashion, luxury and beauty industries.

I am currently freelancing for both brand agencies and in-house marketing teams.

I’ve worked as a Head of Creative, Art Director & Graphic Designer in global creative agencies and in-house creative teams with Australia’s largest retailers.

This background has given me unique skills in brand, creative strategy, art direction, visual design, digital experience and has helped me mentor teams of art directors, designers and stylists to produce elevated work.

As Head of Creative at Billini and Banbé Eyewear, I specialised in brand identity, creative concept & art direction. Additionally, I lead their inaugural brand book internally.

Prior to this, I was a Senior Creative at Portas Agency London, a global brand agency, where I worked with the Sussan Group on Sportsgirl’s seasonal campaigns and brand guidelines.

I was also in-house with the Cotton On marketing team as Global Art Director, responsible for developing concepts and directing photo shoot and video content for all brands - including Cotton On, Cotton On Body and Rubi.

There was also a 6 year stint somewhere along the way at creative technology agency DT (now AKQA Melbourne) as an Art Director and Lead Experience Designer.

Over the years I’ve been lucky enough to have worked on a range of projects from branding, 360 marketing campaigns, new business pitches, digital transformational projects, customer experience visions and eCommerce.

I’ve worked with talented folks from brands all over Australia including L'Oréal Paris, Witchery, KennedyBillini, Sportsgirl, SussanCotton On, Kmart, Myer, Lovisa, Simétrie, Virgin AustraliaOptus, NAB and MCEC.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.

Apart from my day job, I love shooting film photography, and from time to time I’ll art direct a little photo shoot or do some design work for those independent fashion labels or magazines you’ve never heard of.


Senior Creative
& Art Director