SPORTSGIRL
Freestyle Unboxing Challenge
5 unique girls, 1 box of new season. Freestyled their way.
A 360 campaign from reels, unboxing and styling IGTV films, POS instore, EDMs stories exploring each girls vibe and fit guides online.
Featuring freestylers –
@cameliafarhoodi, content creator, masc style
@elodie.tour, nursing home volunteer, 70s style
@abuklualofficial, poet, minimal style
@jeetpavlovic, graphic designer, pop style
@sweetchutney, bachelor of science graduate, 90s style
Team –
Art Direction & Design Direction – Candice Agius
Creative Direction – Luke Furniss
Photographer – Jesse Lizotte
Motion – Grace Moore
![](https://freight.cargo.site/t/original/i/b9ea26280daa3b1020b2749fa2b7302f7d302d2c94292f6dd74db9eb839f016c/Sportsgirl-Freestyle-Devices.jpg)
![](https://freight.cargo.site/t/original/i/e840fc397f8918f2d03422f5ab59ab77e935c7a0ca877196ad8923d2e3d999c3/Sportsgirl-Freestyle-.jpg)
![](https://freight.cargo.site/t/original/i/3184213cb982da2324e50dcb89455466bfc8df5fad82f104089a82da58201612/Sportsgirl-Freestyle-4.jpg)
![](https://freight.cargo.site/t/original/i/1a63cd33f29832eb8e8abfba5159633370ba3574c39e3d77b82c0b84349c966f/Sportsgirl-Freestyle-2.jpg)
![](https://freight.cargo.site/t/original/i/7944ecbe15675f5d0a6a9e7c607a67d3c46fba722ac6047770148361433bcb8a/Sportsgirl-Freestyle-13.jpg)
![](https://freight.cargo.site/t/original/i/64684d7b19b6f50cc79c04e016ab3571ba610a25c69724705292e97ca1a64fbb/Sportsgirl-Freestyle-16.jpg)
![](https://freight.cargo.site/t/original/i/6d3e7e8902aaaf2bc65aff0b0a13031d8372e1dce88dd3136c87a155efeaaf21/Sportsgirl-Freestyle-15.jpg)
![](https://freight.cargo.site/t/original/i/6ca372c9715ad68fe71d78a684d09a15d0b229d4b13afa23d27774174afc01ca/Sportsgirl-Freestyle-Social.jpg)
![](https://freight.cargo.site/t/original/i/3760356b7b756672f4b14eaf381808f6a088f4047d7828b81de07496571f6327/Sportsgirl-Freestyle-5.jpg)
![](https://freight.cargo.site/t/original/i/662346ffab2af95eb9f95ab73763cc7e0f732b184d02a5cb85b333a06d39085f/4-Elodie.jpg)
![](https://freight.cargo.site/t/original/i/05a41526816a43bdfd7185f3a161a1efb9a0beea8fc334440108e509340c72b7/Sportsgirl-Freestyle-7.jpg)
![](https://freight.cargo.site/t/original/i/dd7426c1ec0bbba2c0daae0643de155a52673e5f2fcd2454de1dacebcceefee9/Sportsgirl-Freestyle-2.gif)
![](https://freight.cargo.site/t/original/i/54afb60ace18a73010321bc112e5037ae0e2138b3da9b62ad640966a0256e34a/Sportsgirl-Freestyle-10.jpg)
![](https://freight.cargo.site/t/original/i/cbbe8c9fcb508c5698c9c33e9192c46844c0cfafbfb4583b22966e009a7f01ae/Sportsgirl-Freestyle-11.jpg)
![](https://freight.cargo.site/t/original/i/2b40dde27d7752430ca1d86af224fecc60d0bb096bd6bea1b7ab3c2509a49a20/Sportsgirl-Freestyle-12.jpg)