Freestyle Unboxing Challenge
5 unique girls, 1 box of new season. Freestyled their way.
A 360 campaign from reels, unboxing and styling IGTV films, POS instore, EDMs stories exploring each girls vibe and fit guides online.
Featuring freestylers –
@cameliafarhoodi, content creator, masc style
@elodie.tour, nursing home volunteer, 70s style
@abuklualofficial, poet, minimal style
@jeetpavlovic, graphic designer, pop style
@sweetchutney, bachelor of science graduate, 90s style
Art Direction & Design Direction – Candice Agius
Creative Direction – Luke Furniss
Photographer – Jesse Lizotte
Motion – Grace Moore