Our brief was to reimagine the online experience for Optus, one of Australia’s largest telco companies. To kick the project off we undertook a large research piece to better understand the business and its customers.

My role on the work was Lead Experience Designer. I worked closely with my UX team to interpret the research into UI sketches, lead the design direction of the UI designs, developed low-fi prototypes, and developed a living breathing digital style guide and design system, complete with front-end templates.

Within this project we ran user-testing and research tasks frequently to continually validate design and development decisions that were being made.

It was a mammoth project and our team was awarded a Webby Award in the Shopping Category for this work.

Team Credits –
Agency – DT (AKQA Melbourne)
UX Director – Rakesh Rachamalla
UX Designer – Mark Butt
Lead Experience Designers – Candice Agius, Andrew Gillies, Hamish O’Niell, Joe Crupi
UI Copywriter – Michelle Keomany