I am currently part of the Portas Agency team as Senior Creative for Sportsgirl.

Previous to this I was in-house with the Cotton On marketing team as Global Art Director, responsible for developing concepts and directing photo shoot and video content for Cotton On, Cotton On Body and Rubi.

There was also a 6 year stint somewhere along the way at creative technology agency DT (now AKQA Melbourne) as an Art Director and Lead Experience Designer.

I have over 14 years experience having worked for both creative agencies and in-house with large retailers. My strengths are in creative ideation, art direction, graphic design and digital product design. I also have a massive passion for thinking about how technology can transform a business and enjoy working on digital creative briefs.

Over the years I’ve been lucky enough to have worked on a range of projects from branding, 360 marketing campaigns, new business pitches, digital transformational projects, customer experience visions and eCommerce. I’ve worked with talented folks from brands all over Australia including Cotton On, Kmart, Myer, Lovisa, The Road, Optus, NAB and MCEC.

Apart from my day job, I am also currently studying photography and from time to time I’ll art direct a photoshoot or do some design work for those independent fashion labels or magazines you’ve never heard of.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.


Art Director
& Designer