I am a creative and art director with a background in graphic design and digital experience design. 


– Creative strategy
– Brand identity
– Campaign creative direction
– Shoot, styling & motion art direction
– Casting talent, teams & locations
– On-set art direction
– Post production, final edits & briefing retouching
– Design direction & graphic design
– Retail & digital experience creative direction

I am currently freelancing for both brand agencies and in-house marketing teams.

I’ve worked as a Head of Creative, Art Director & Graphic Designer in global creative agencies and in-house creative teams with Australia’s largest retailers.

This background has given me unique skills in brand, creative strategy, art direction, visual design, digital experience and has helped me mentor teams of art directors, designers and stylists to produce elevated work.

As Head of Creative at Billini and Banbé Eyewear, I specialised in brand strategy, creative concept & art direction.

Previous to this I was Senior Creative working with Portas Agency London, a brand agency - across the Sussan Group on Sportsgirl as Senior Creative across seasonal campaigns and brand strategy.

I was also in-house with the Cotton On marketing team as Global Art Director, responsible for developing concepts and directing photo shoot and video content for all brands - including Cotton On, Cotton On Body and Rubi.

There was also a 6 year stint somewhere along the way at creative technology agency DT (now AKQA Melbourne) as an Art Director and Lead Experience Designer.

Over the years I’ve been lucky enough to have worked on a range of projects from branding, 360 marketing campaigns, new business pitches, digital transformational projects, customer experience visions and eCommerce. I’ve worked with talented folks from brands all over Australia including Billini, Sportsgirl, SussanCotton On, Kmart, Myer, Lovisa, The Road, Optus, NAB and MCEC.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.

Apart from my day job, I love shooting film photography, have my own jewellery studio and from time to time I’ll art direct a little photo shoot or do some design work for those independent fashion labels or magazines you’ve never heard of.


Senior Creative
& Art Director