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BIO

I am a creative and art director with a background in graphic design and digital experience design. 

I am currently apart of the in-house Billini team as Head of Creative.

I just finished up working with the Portas Agency Australia team across Sussan Group on Sportsgirl as Senior Creative.

Previous to this I was in-house with the Cotton On marketing team as Global Art Director, responsible for developing concepts and directing photo shoot and video content for Cotton On, Body and Rubi.

There was also a 6 year stint somewhere along the way at creative technology agency DT (now AKQA Melbourne) as an Art Director and Lead Experience Designer.

I have over 14 years experience having worked for both creative agencies and in-house with large retailers. My strengths are in creative ideation, art direction, graphic design and digital product design. I also have a massive passion for making the world more open through my work, and thinking about how technology can transform a business and enjoy working on digital creative briefs.

Over the years I’ve been lucky enough to have worked on a range of projects from branding, 360 marketing campaigns, new business pitches, digital transformational projects, customer experience visions and eCommerce. I’ve worked with talented folks from brands all over Australia including Billini, Sportsgirl, SussanCotton On, Kmart, Myer, Lovisa, The Road, Optus, NAB and MCEC.

Apart from my day job, I am also currently studying photography and from time to time I’ll art direct a photoshoot or do some design work for those independent fashion labels or magazines you’ve never heard of.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.


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Art Director
& Designer