Story

I am currently part of the Cotton On marketing team as a Global Art Director for Cotton On Body and Rubi working on 360 campaigns.

Previous to this I was part of creative technology agency DT (now AKQA Melbourne) as an Art Director and Lead Experience Designer.

I have over 10 years experience having worked for both large creative agencies and in-house with large retailers. My strengths are in creative ideation, art direction, graphic design and digital product design. I also have a massive passion for thinking about how technology can transform a business and enjoy working on digital creative briefs.

Over the years I’ve been lucky enough to have worked on a range of projects from branding, 360 marketing campaigns, new business pitches, digital transformational projects, customer experience visions and eCommerce. I’ve worked with talented folks from brands all over Australia including Cotton OnKmart, MyerLovisa, The RoadOptus, NAB and MCEC.

Apart from my day job, I also have a jewellery label called Young Hunting, have launched a platform to showcase emerging jewellery designers called Melbourne Metal Collective, and from time to time I’ll art direct a little photo shoot or do some design work for those independent fashion labels and magazines you’ve never heard of.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.

So that’s it, that’s my work life story in a few paragraphs!

Get in touch.

Skills

Art Direction
Design Direction
Visual Design
Wireframes
UI Design
Branding
Mentoring, guiding and shaping work