Story

I am currently part of the Cotton On Body marketing team as a Global Art Director.

Previous to this I was part of the Experience Design team at DT as an Art Director and Lead Experience Designer.

With a background in print design and traditional creative advertising, I also have over 10 years experience in digital. I’ve worked in both large creative agencies and in-house with large retailers. My strengths are graphic design, digital product design, photo shoot direction and retail creative.

Over the years I’ve been lucky enough to have worked on a range of projects from large digital transformational design projects, customer experience visions, photo shoots, responsive eCommerce stores and immersive brand experience campaigns. I’ve worked with talented folks from brands all over Australia including Cotton On BodyKmart, MyerLovisa, The RoadOptus, NAB and MCEC.

Apart from my day job, I also have a jewellery label called Young Hunting, have launched a platform to showcase emerging jewellery designers called Melbourne Metal Collective, and from time to time I’ll art direct a little photo shoot or do some design work for those independent fashion labels and magazines you’ve never heard off.

My team and I have received a few awards for our work on the Myer Live Stream Runway Event and the Customer Centric Redesign of Optus. My personal work has been shown at LMFF and ACMI.

So that’s it, that’s my work life story in a few paragraphs!

Get in touch.

Skills

Visual Design
Design Direction
Photoshoot Art Direction
Wireframes
User Interface Design
Branding
Mentoring, guiding and shaping work